Interview with marketing expert Denis Mackenzie
Denis Mackenzie, COO of an international marketing firm, is based in New York City. He divides his time between his job in the city and his small winery on the shores of Lake Erie in western New York state. Denis got his start in marketing right after college, when he was hired by a small firm that promoted local businesses. He started in an entry-level job and later worked his way up to a high-ranking position within the company. He was able to help several small companies enhance their branding and reach new markets. He was hired as a senior marketing director for an international marketing firm a few years later. Denis Mackenzie spent several years traveling in Europe, marketing wineries in Greece, Italy, and France. He learned to speak French and Italian to help him in his professional career. He enjoyed traveling through Europe, learning about the wine industry and enjoying the local food culture. He dreamed of someday opening his winery back in the United States...