Behrman Communications
Today our guest is Nancy Behrman, a pioneer in the world of beauty and lifestyle brand publicity. Behrman Communications ' philosophy has always been simple: developing strong collaborative and amicable relationships with the media, manufacturers and retailers is at the heart of a successful brand building strategy. We have conducted an interview with Nancy. How did you become a pioneer in the beauty and lifestyle sector? When I founded Behrman Communications in 1985, I felt that there was an obvious lack of creativity and innovation going into PR and brand-building campaigns -- largely due to a prevailing corporate mindset that made for dull and unimaginative strategies. I never specifically set out to become a pioneer in the beauty and lifestyle sector; instinct and intuition played a major role in the development of the agency’s unconventional and imaginative approach to public relations and brand building. What is Behrman Communications' philosophy? From t...