Y Crazy Mind

Anyone who has ever built a startup knows that having a great idea and executing it well doesn’t guarantee success. After all, if no one knows about your product or service, they won’t use it. That’s why it’s important to prioritize marketing from the start. A Facebook ad campaign can help spread brand awareness in a big way. Facebook ads give startups the opportunity to reach many potential customers at a relatively low cost. However, you shouldn’t merely create a Facebook ad and blindly publish it to the world. This platform allows marketers to fine-tune their campaigns, and the recent introduction of Facebook dynamic creative ads have made optimization the easiest it’s ever been.. If you’re marketing a startup via Facebook for the first time, use the following tips to maximize your ROI. If you can, we also recommend working with a Facebook advertising agency to get the best results. Start With a Custom Audience When you publish an ad on Facebook, you can customize your audience w...

Kentucky native Dwayne Harmon began his career working for Sykes Enterprises during the mid to late 1990s. As their technical trainer, and eventually operations manager, Harmon was responsible for developing and managing teams to provide various types of support for all of the new technology. In the mid-2000s, after Dwayne Harmon moved to Florida, he started getting into digital marketing, managing pay-per-click campaigns, and search engine optimization. He’s managed entire sales funnels for various companies, starting in digital and eventually growing into radio and television marketing. He’s also developed various sales processes to help these companies with lead management, including helping to create the contact management systems needed to handle the lead training. Dwayne Harmon is currently the owner and president of Metanoia Marketing & Business Consulting Inc. in Jacksonville, Florida. What are some red flags to watch out for in daily life? I think it...

The cloud. What was once a term for visible moisture in the sky has now become a hot tech term that is a vital part of everyday life. Working in Silicon Valley, Pierre Demarche knows this better than most. Demarche is the Vice President of Product and Marketing at Telesign, a Communications Platform as a Service company, founded on security. He is responsible for a vast amount of components at TeleSign, including product development, which means he is well-versed in how to make new forms of cloud communications work for his target market. “I want to further drive the success of TeleSign and the transaction between BICS and TeleSign. Since the acquisition we have been scaling up the operations and the organizations and launched a lot of new products. As we are growing, we want to accelerate the development of new innovative digital security and identity solutions. We see a lot of traction around our new products from companies all over the world. I want to capitalize on the fou...

Getting the message out is actually quite easy these days. Nearly everyone on the planet has access to some type of device which will disseminate their thoughts and opinions to the masses. The true difference between saying something and being heard is presenting it in a way that holds someone’s attention. Jahved Crockett is a master of this. No, not in the sense that he performs wild stunts on YouTube but rather with his directing, editing, and art direction. Shaping content into a sincere and captivating manner is why so many huge companies have utilized his talent. For Timberland’s FW19 Campaign, the goal was to highlight individual’s committed to making a positive difference globally whether in their own backyard on in a country deeply in need of it; Crockett was the professional tasked by the nearly century old company to manifest this. Fashioning a series of interviews with an eclectic group of change makers, Jahved’s mini-productions inspired throngs around the world by telling...

Li Li spent her childhood fascinated by the arts. Staying up late into the night, she would work on different pieces of art, even at a young age. She was always a perfectionist and would spend however much time it required to make each project a masterpiece. However, growing up in Taiwan, she was not encouraged to pursue her passion, but rather explore avenues such as math, science, or history. It was very frustrating for the young artist to be told not to follow her dreams, but her family was supportive. As she grew and refined her skills, she began to explore how to apply them to the real world, which is when she discovered design. Now, as an internationally sought-after art director, Li helps companies all over the world build their brands by creating artistic and beautifully designed marketing materials. She is consistently able to present a product in an unexpected way with graphics or images that attracts consumers attention. This is evident through her work with brand...

The moment Lauren Purves began her career, she knew she had “it”. Impossible to define just what “it” is, a good sales person knows when they possess such an attribute. It comes naturally, an innate talent that weaves through various personality traits since childhood. For Purves, she was always confident, intelligent, and assertive without being pushy, a killer combination for one who dreams of a career in marketing. She is strategically aware when it comes to just how to be successful in all areas of marketing from partnerships, to sales, to campaign strategies. “When I worked my first sales job, I realized not everyone could be successful at sales and marketing. I got the thrill you get from knowing you are good at something and that confidence further boosted my interest and my success,” she said. Purves is now an industry leader in her home country of Canada, making headlines with her work with Spacing Magazine, which features articles about urban issues in Canada in...

Any company that deals with customers, sooner or later confronted with the necessity of presenting their information to them. It could be anything: promotions, new services, moving to a new address (if the business is offline), changing tariffs or just birthday greetings. For all these tasks, you need to choose a method that will allow you to convey information as conveniently as possible for the company and for the recipients. Despite all the diversity of modern ways of communication, one of the most appropriate ways of informing customers was and remains - email, because everyone who uses the worldwide network has it, and therefore it is ideally suited for the above purpose. The choice of email-mailing service is very important task. You should start by deciding what exactly you want to receive: how often you want to make an online newsletter, how big your subscriber base is, whether you need fine-tuned letters with HTML elements, or you are ready to use the built-in templates of va...

It might seem grandiose to refer to an item of clothing as revealing something deep about the person wearing it and yet, something as ubiquitous as a pair of Levi’s jeans does this. A worn pair of Levi’s communicates both an ease with one’s self as much as a loyalty to the jeans and the company who creates them. You can dress them up with the right pair of shoes and jacket or just be yourself, pairing them with a worn tee. Above all of these, Levi’s communicates the wearer’s willingness to be confident in who they know themselves to be. The company was counting on these ideals resonating in their “Use Your Vote” commercial; a light-touch call to be active in one’s civil duties and responsibility. James Drew worked closely with Charlotte McConnell (creative agency producer) and director Benito Montorio to craft this message with the postproduction team at Electric Theatre Collective. The goal; remind Levi’s wearers and fans that they are active rabble-rousers and voting is a revolution...

Commercials and advertisement has come a long way from what they used to be. What was once background information or a pause in the “real” action has morphed into productions that gain massive attention when done well, as in Superbowl commercials. The modern iteration of these mini stories receive acclaim when possessing heart, ingenuity, and captivating visuals. Guangtao Pi has worked with Visual Effects in television, films, and commercials. As VFX supervisor on an “in house” production for Haidilao restaurants in the US, his team created a fantastic story that entertained customers and attracted attention for the company. The advancements of VFX whether in the area of film, TV, or commercial productions has revolutionized storytelling just as much as the invention of the moving picture format itself. Through artistry and software, the visions and dreams of writers and directors are manifested for all to see. When hot pot restaurant Haidilao wanted a transfixing depiction of...

Zavesti.com is focused on helping creative entrepreneurs succeed. It provides marketing and advertising tools for self-published authors, book bloggers, YouTube video creators, artists and illustrators. We have conducted an interview with Zavesti team member Chivi Frost about her new book The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps . How did you first begin the business? The story of my book, ( The Blogger Trailmap: How to Take Your Blog to the Next Level in Easy Steps ), begins in the days when I worked at a desk job. I yearned to start a home-based business which would bring me independence. In pursuit of this dream, I poured over the blogs, the books and the videos available on the internet. Unfortunately, so much of this information on the internet is from sales people in the garb of bloggers who are promoting affiliate links to earn money. Or tout their own products. You can easily end up wasting months and years of your life. Which is...

With years of digital marketing and hands-on entrepreneurial experience under his belt, Mark Campbell is always up for a challenge when it comes to helping clients transform ideas into full-pledged working businesses. As co-founder and VP of Marketing at InventureX , Campbell has helped launch over 300 products, from electric bikes to ski pole flasks through comprehensive and innovative marketing campaigns. Campbell has a BA in Philosophy with Honors from the University of California. He also holds a post-graduate business certificate from Fudan University in Shanghai. He lives in Los Angeles, CA and enjoys surfing and track racing when he's out of the office. What has been the biggest accomplishment of your career so far? I consider growing InventureX and everything that we are currently doing as my biggest accomplishment. There is nothing more satisfying than seeing clients launch their businesses, especially if these businesses were ones that traditional fundin...

Denis Mackenzie, COO of an international marketing firm, is based in New York City. He divides his time between his job in the city and his small winery on the shores of Lake Erie in western New York state. Denis got his start in marketing right after college, when he was hired by a small firm that promoted local businesses. He started in an entry-level job and later worked his way up to a high-ranking position within the company. He was able to help several small companies enhance their branding and reach new markets. He was hired as a senior marketing director for an international marketing firm a few years later. Denis Mackenzie spent several years traveling in Europe, marketing wineries in Greece, Italy, and France. He learned to speak French and Italian to help him in his professional career. He enjoyed traveling through Europe, learning about the wine industry and enjoying the local food culture. He dreamed of someday opening his winery back in the United States...