Y Crazy Mind

Karim Maged is a marketing and corporate communication strategist with expertise in branding and public relations. With over 10 years of extensive knowledge and experience in the area of story-telling, social media and emerging digital communication tools and techniques, Karim offers visionary and holistic approach to developing marketing and communication strategies that are both effective and efficient. For Karim, it’s more of a lifestyle, not just a career. Karim will soon publish his e-book and launch his blog for he aspires that every business leader to grasp the importance of corporate communication and its disciplines for the success of every business. How useful/important do you think corporate communication is nowadays and what is the main challenge? Organisations started to embrace corporate communication as a must-have after facing many obstacles in delivering their messages internally and externally. A study by Gallup showed that disengaged employees cost or...

Today our guest is Nancy Behrman, a pioneer in the world of beauty and lifestyle brand publicity. Behrman Communications ' philosophy has always been simple: developing strong collaborative and amicable relationships with the media, manufacturers and retailers is at the heart of a successful brand building strategy. We have conducted an interview with Nancy. How did you become a pioneer in the beauty and lifestyle sector? When I founded Behrman Communications in 1985, I felt that there was an obvious lack of creativity and innovation going into PR and brand-building campaigns -- largely due to a prevailing corporate mindset that made for dull and unimaginative strategies. I never specifically set out to become a pioneer in the beauty and lifestyle sector; instinct and intuition played a major role in the development of the agency’s unconventional and imaginative approach to public relations and brand building. What is Behrman Communications' philosophy? From t...