Y Crazy Mind

Today we spotted one of the biggest entertainers in the Las Vegas of the Middle East, Dubai. He is the embodiment of the beat, a crazy mind…the percussionist Walter Scalzone How long have you been a percussionist and what do you love most about it? I started playing my first drum when I was 8 in a community of African kids where I used to spend afternoons in my hometown, Castel Volturno (Italy). I took it to the next level with studies and experiences on the stages (and dancefloors!) facing crowds from different nationalities and music tastes. This led me to experiment new sounds and percussions from all over the world, which now I adapt to the type of venue and audience. What I love the most is the connection with the crowd, when you start playing and the crowd feels you… feels your beat, your energy. We have been mesmerized by one of your shows, The Wa(l)ter Drums. Please tell us more about it! The Wa(l)ter Drums is unique show in the entire Middle East, based on t...

Karim Maged is a marketing and corporate communication strategist with expertise in branding and public relations. With over 10 years of extensive knowledge and experience in the area of story-telling, social media and emerging digital communication tools and techniques, Karim offers visionary and holistic approach to developing marketing and communication strategies that are both effective and efficient. For Karim, it’s more of a lifestyle, not just a career. Karim will soon publish his e-book and launch his blog for he aspires that every business leader to grasp the importance of corporate communication and its disciplines for the success of every business. How useful/important do you think corporate communication is nowadays and what is the main challenge? Organisations started to embrace corporate communication as a must-have after facing many obstacles in delivering their messages internally and externally. A study by Gallup showed that disengaged employees cost or...