Some Canadian Insight Into Our Love Affair With Beer
Beer. We love it…at least, we think we do but why do we love it so? Is it simply that tradition has led us into this affinity or would we hear this siren’s call and crash into the rocks while attempting to clutch a pint? Beer is ubiquitous and yet certain brands and flavors cross all borders. In the attempt to understand beer, we are well served to consult someone like DJ Lampitt. As brand manager in Canada for one of, if not the most, renowned names in beer…Guinness, Lampitt’s work with the iconic brand illustrates a lot about how we think about and desire this adult beverage in the modern age. Canadians tend to drink more beer per capita than most developed nations, making them not only fans but experts on the topic. With more than three hundred fifty years in existence, Guinness has established that it offers the same quality beverage all over the world. Even so, there is always progress which accompanies tradition. Beer and education sound like a pairing that is not partic...