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Showing posts with the label Germany

The Name Changer

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Sandra Eichner is extremely creative and intelligent. While she is apprehensive to boast about this, she will admit it when pressed. Her successful career in Germany as a Senior Copywriter working with domestic and international clients like Mercedes-Benz, Google, and Lamborghini, followed by a move to the U.S. to work on global giants like American Airlines, Infiniti, adidas Golf and a multitude of others have vetted her preeminence in the field. Still, one of the greatest indicators of her aforementioned attributes is ingenuity. Proof of Eichner’s possession of this is found in her work on “The Name Changer.” This may be the most clever and benevolent use of social media to date. Working for socially conscious and proactive client Deutsches Kinderhilfswerk /German Children's Aid, Sandra was inspired to come up with The Name Changer. This campaign and movement literally transformed the culture and, even if the effect may not be permanent, it set the template for the possibility o...

Interview with Heiko Friedlein

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Heiko Friedlein is a 41 years old pensionist from Bavaria, Germany working in multi-level marketing . He has written a manuscript .pdf of 77 pages about his time in Mozambique and search for a publisher, but do also market research and artwork What are the highlights of events during your time in Mozambique? The most impressive time in this Front Line State Mozambique of Africa close to Madagaskar was my vacational trip from the second largest city, Beira into the continent to find a remarkable mountain, "Old man´s head" = "Monte maisvelho", the Monument of Great Zimbabwe at Masvingo in Zimbabwe, a former rain making shrine and an old Portuguese fortress, "Ruina Fortaleza" also in the North West areas of Mozambique. What is your background? My background to do this journey, that needs years of a lifetime to be prepared, fulfilled and reflected was Geographic matter at grammar school and Uni Bayreuth, Northern Bavaria, a strongly sportive g...