Interview with brand consultant Gaurav Gulati
Gaurav Gulati is a brand consultant, he specializes in personal branding, brand building and brand engagement. His client list includes celebrities, elites, politicians, MNC and Fortune 500 companies. He has been featured as Asia's Leading Personal Branding & Engagement Expert by Sodexo - Fortune 500 company in their global workplace annual report. He has also launched his book on personal branding " I'M A BRAND " last week. We have conducted an interview with him. I’M A BRAND has published recently. To begin with, could you tell those who don’t know much about the book? “ I’M A BRAND ” is the quintessential guide to turning your idea into a successful brand that people will return to time and time again. Filled with must-read industry knowledge, this book walks you from your idea through the entire process of finding your niche, building your creative vision, building your brand promise and differentiation, develop your brand value proposition, and so ...