Sales and Marketing Director Lauren Purves talks new ventures and creating a voice for a brand
The moment Lauren Purves began her career, she knew she had “it”. Impossible to define just what “it” is, a good sales person knows when they possess such an attribute. It comes naturally, an innate talent that weaves through various personality traits since childhood. For Purves, she was always confident, intelligent, and assertive without being pushy, a killer combination for one who dreams of a career in marketing. She is strategically aware when it comes to just how to be successful in all areas of marketing from partnerships, to sales, to campaign strategies. “When I worked my first sales job, I realized not everyone could be successful at sales and marketing. I got the thrill you get from knowing you are good at something and that confidence further boosted my interest and my success,” she said. Purves is now an industry leader in her home country of Canada, making headlines with her work with Spacing Magazine, which features articles about urban issues in Canada in...