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Lonely Floater

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Lonely Floater is a lifestlye brand that was created by Wallie and Lo. It is a brand that was started out of Mount Vernon, NY in Oct 2016. The first products released by Lonely Floater were 4 dad hats with different emblems that correlate to a huge storyline behind the brand. It has a vast Hip-Hop, EDM, and punkrock underground network across the United States. It was a project that was under wraps for about a year and some months. A majority of the design are minimalist but have a deep, detailed meaning behind it. Most of the hype comes from the Instagram with scenic photos and extremely deep and relatable quotes. We have conducted an interview with Wallie and Lo. What is your story behind the brand 'Lonely Floater'? The Lonely Floater is a lifestyle clothing brand that basically represents people who feel/know that they’re different. In a world where social standards and goals are made for you, we believe in following our dreams. Where do you get most of your des...