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Showing posts with the label visual effects

Using AI to Create Advertisement Works of Art with Guangtao Pi

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Commercials and advertisement has come a long way from what they used to be. What was once background information or a pause in the “real” action has morphed into productions that gain massive attention when done well, as in Superbowl commercials. The modern iteration of these mini stories receive acclaim when possessing heart, ingenuity, and captivating visuals. Guangtao Pi has worked with Visual Effects in television, films, and commercials. As VFX supervisor on an “in house” production for Haidilao restaurants in the US, his team created a fantastic story that entertained customers and attracted attention for the company. The advancements of VFX whether in the area of film, TV, or commercial productions has revolutionized storytelling just as much as the invention of the moving picture format itself. Through artistry and software, the visions and dreams of writers and directors are manifested for all to see. When hot pot restaurant Haidilao wanted a transfixing depiction of...