Y Crazy Mind

Pat Macken is the Co-Founder & Managing Director of PREMO . He has a degree in Hotel Management. He masters in Marketing and he has 15 years of experience in Promotional Marketing and Campaign execution. He set up PREMO to bring campaign management tools to a wider audience. We have conducted an interview with him. Who is this platform intended for? What are the advantages of using PREMO? PREMO supports small and medium-sized companies, established corporations and agencies, managing marketing activities on behalf of their clients. The platform allows creating engaging online promotional campaigns to help organisations build marketing strategies, raise brand awareness, grow a loyal customer database, meet business goals and ultimately increase sales and revenue. The advantage of using PREMO is that clients can see positive results in a short period of time. How does PREMO platform help small business owners in lead generation? The efficiency of a business is rela...

Tonight our guest is Jason Keeler from Kansas City. He is a digital marketing entrepreneur who created an outsourced digital marketing company that only employees outsourced help. No full-time employees. We have conducted an interview with him. What are the current trends in digital marketing? Right now, retargeting and paid social are big trends. This is providing a better return than just using Google Adwords and display ads in general. Native advertising and sponsored content is also very popular and producing an ROI for companies. What are the challenges as a digital marketing entrepreneur in the current business climate? Finding the right people to handle digital tactics. There are a TON of people claiming to be digital marketers. Many are jacks of all trades and masters of none. We try to find individuals with a special skill set, and let them work in that vertical only. If they are PPC managers, we load them up with AdWords campaigns. Content marketers write ab...

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