The Tanlay Food Group
Layton Mills is the co-founder of a company called "The Tanlay Food Group". Their special product is a lactose free UHT flavoured milk called Cranky Cow. We have conducted a short interview with him: How will you market your product or educate consumers on the different milk offerings available? Educating a consumer is very hard because a person will only seek to learn something new if they really want to. So you can’t make them learn if they aren’t ready, and forcing someone is just detrimental to your brand. So instead of educating them on the different options they have available and why we feel ours is better, we just try to show consumers that we are an honest, fun brand. We aren’t a multi-national and we actually care about our product and our consumers and that’s why we decided to make it lactose free, so everyone can enjoy it. We try to offer value to our consumers though humour and honesty. We aren’t going to lie to you about why we are better or how we...