Navneet Kaushal CEO PageTraffic Interview
We had a short interview with Navneet Kaushal the CEO of the award winning enterprise Page Traffic . What are the misconceptions about SEO? One of the major misconceptions about SEO is that if you spend more money, you can get results faster. While increased efforts can speed up results, the correlation can’t be seen as indefinite. Search engine algorithms take a lot of factors into ranking consideration, such as site age, strength and authority in a particular domain. So, it not that easy for a new site to race to the top. There are also quite a few misconceptions about links. Over the years, I have heard hundreds of opinions about links. Some say reciprocal links are bad, others consider links from articles to be of no value or the ones from blogs to be very beneficial. It is much easier to remember that links should be relevant, organic and should not be aimed at spamming search engines. So long as the links meet these basic criteria, it will add to the site’s strength...