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Showing posts with the label digital marketing

Andrea Zannetti is what AIRBNB, Sony, and Canon Have in Common

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Digital Content is likely the most vital part of promoting any product or service in the modern world. Connecting and cultivating an awareness and relationship with the public is a necessary element of success in the modern world. The experts who lead this field have a skill set which is applicable to virtually anything; toothbrushes, films, phone service, you name it. Andrea Zannetti is known for her exceptional ability to create success, even when previous failure seemed completely defeating. Portraying the Hollywood dream, capturing your dreams from behind the camera, or nearly any other conceivable concept; these all fall within the scope and ability of Zannetti to capture the public’s attention and interest. When done most effectively this seems effortless; this visage is only achievable by masters like Andrea. Part sociologist, part psychologist, part marketing expert, and one-hundred percent masterful digital content producer; Andrea has been sought out by an eclectic array of ...

Email, SMS & Push: How to Automate a Multi-Channel Experience Automation

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Any company that deals with customers, sooner or later confronted with the necessity of presenting their information to them. It could be anything: promotions, new services, moving to a new address (if the business is offline), changing tariffs or just birthday greetings. For all these tasks, you need to choose a method that will allow you to convey information as conveniently as possible for the company and for the recipients. Despite all the diversity of modern ways of communication, one of the most appropriate ways of informing customers was and remains - email, because everyone who uses the worldwide network has it, and therefore it is ideally suited for the above purpose. The choice of email-mailing service is very important task. You should start by deciding what exactly you want to receive: how often you want to make an online newsletter, how big your subscriber base is, whether you need fine-tuned letters with HTML elements, or you are ready to use the built-in templates of va...

Up Close And Personal With Arshad Madhani

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Arshad Madhani is a digital marketing professional who has gained a wide international following due to his expertise in all things marketing related. He holds an MBA degree from Texas A&M University and currently runs his consulting business from an Atlanta, Georgia location. We recently got to sit down and chat with Arshad and discuss all things digital marketing and life. Here’s what he had to say. What Exactly Led You to Become a Digital Marketing Consultant? I think it's probably my passion for problem solving combined with my natural affinity for digital communication and marketing. There's something very attractive about helping people overcome their obstacles, especially when you work with them, combine your mental resources, and jointly arrive at a resolution. Sometimes the original problem or challenge appears insurmountable. That feeling of beating the odds, making the smart call, and ironing out the wrinkles to create a workable solution is what moti...

Interview With An Indian Entrepreneur: Agam Berry

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Agam Berry is known in the digital marketing scene as one of the foremost tech entrepreneurs. He graduated from Punjab University and now has over 10 years of digital marketing experience under his belt. He is active in the selling of advertising inventory, and he has kept his services connected to his native land with his offices in Gurgaon, Chandigarh, Bangalore, Kolkata, and Mumbai. Berry is passionate about his culture and the Indian economy, which is why he chose to build his career and life in his native country. He strives to use his place within the global digital industry to push the Indian economy forward, closing the ingenuity gap existing between his native land and the Western world. We recently sat down with Agam Berry to get his insights and tips for other aspiring Indian entrepreneurs. What drove you to want to become an entrepreneur? I've always been interested in business. After I received my Bachelor's from the Punjab University, I wanted to give...

Entrepreneurial Insights: Interview With Bill Michelon

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Bill Michelon is the quintessential example of the entrepreneurial spirit. He has become known as an industry leader in the media industry and a digital marketing analyst in high demand. He has climbed the rungs of his field with grit, determination, and dedication, starting at the bottom and working his way to the top. Graduating from the University of San Francisco with a Master's in Internet Marketing, Michelon was most certainly on a defined career path. Perhaps Michelon's initial foresight was being able to see the writing on the wall in terms of the age of digitization and the crucial role that online advertising would play. In addition to being a successful entrepreneur, Michelon spent time as a marketing consultant and has spent more than the last decade as a digital media buyer. In this role, he helps smaller companies develop a solid digital marketing strategy through the application of analytical tools such as Google Adwords and Google Analytics. Michelon enjoys...