Y Crazy Mind

The evolution of the shopping experience in the past ten years is virtually unfathomable. Even more astounding than this is the information and marketing that gives access to almost any product anywhere. Social Media may seem a bit “Big Brother” at times but it certainly knows what each of us like. At its most benevolent, SM allows us to find the things that we enjoy in life, both experiential and material, and helps us find things that complement our taste. In an ideal world, those who create meet those who seek via SM. Most of us have had the experience of searching on Instagram and coming across something we were not previously aware of but become taken with. There are individuals behind these companies and products and Gorkem Ciftci is one of the people who captured a lot of attention recently on Instagram. Gorkem was already full-time art director at Kollektif when they received a brief from a client who desperately needed an unconventional way to promote their new color sele...

Gone are the days when Social Media was a toy just for fun. Social Media Influencer, that is an actual job. Even more so, it is a vocation that has created multimillionaires. SM (Social Media) has become one of the most (if not the most) successful informative and promotional avenues across all brands: tech, fashion, the arts, anything that involves commerce. Anyone under the age of forty who is interested in a product or service will likely grab their smartphone to investigate. Decades of celebrity endorsements have taught us that consumers steer towards brands that are endorsed by those whom the public trusts and wishes to see themselves as similar to.  Social Media offers this opportunity by means of an ubiquitous platform capable of reaching anyone at any time. There is an undeniable generational aspect to this but there is no doubt that this is the future of marketers and consumers. To properly understand this at its core, its best to consult the experts. Just as you ...

Luca Di Fonso is an Instagram star and entrepreneur who is always traveling around but most of the time he is located in the UK or Italy. We have conducted an interview with him. How long have you been an 'Instagram Celebrity'? I don't actually know. I just remember that one day a friend told: " your Instagram is growing so much, you should take it seriously" and last thing I know few people were asking me pictures and sending me DM on daily basis. What topics do you touch on in your daily videos? It's pretty much all about my life so I never know what the topic of my Vlog will be. What leads to your success and how did you become an entrepreneur? A few days ago I did a new tattoo "keep grinding" because for me is all about hard and SMART work. I also added a little detail for a special person to remind myself to work hard for her too. Who is this special person? Is a she of course and I receive this question a lot....

Leanne Peard, lives in Cairns Queensland Australia, she is a social media trainer , who has developed one of the first accredited courses in social media for Australia, also available is the unaccredited social media managers course online. We have conducted an interview with her. How important do you think it is to possess social media management skills? With businesses owners needing to have an online presence, this skill set is important for the individual to increase their employability options, they may be employed as an administration assistant, however with these skills the employer can then utilise them as a social media manager. This qualification, however, new is highly sought after and is paid considerably well. There is always the option to become freelancers and work for multiple small business owners. We have youth leaving schools every year, who with this skill will gainfully be employed. Why is social media marketing important for any business nowadays? E...

Miriam Solzberg is a married mother of two children from Toronto, Canada. Currently she is working as a social media and SEO expert. We have conducted an interview with her about her new book: The Secret to High Social Media Rankings: How to Get Klout What is the difference between high social media ranking and high pageranks? Which is the most important? High page rank indicates how authoritative your website or blog is based on how much interaction it receives, how long people are spending on it (if the bounce rate is low) and how many high quality links are linking back to that site. A high page rank indicates that your website or blog is of high authority. A webpage that has high rankings indicates that it is a truth worthy and high quality site but it does not guarantee top rankings on search engines. However a high social media ranking indicates how influential you are as a person online. How often you share information that piques the interest of other...

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