Sports Social Media Marketing: 5 Ways to Engage Fans Online
No matter what sport it is, there always seems to be two games that take place; the one that happens on the pitch, and the one played out on social media feeds that enables fans to interact, consume stats, and argue their point (for better or worse). If you work in sports social media marketing, posting the right content and at the right time is critical for building a following and widening your audience reach. Whether your expertise lies in the NBA, or the NFL is more your thing, here are some useful ways to keep sports fans engaged online.
Post Pre-Game Excitement
Before a sports game kicks off, there are many hours in the lead-up that you can capitalize on to get fans excited and ready for what lies ahead. Whether you’re posting content for a small sports event in your local town to push tickets, or you’re covering gigantic occasions like the Super Bowl, keeping your followers informed and reminding them of the important details will mean that everyone is tuned in to watch on time.
Post Highlights
From start to finish, it’s your job to post highlights of the game for those who are following proceedings on social media. Should you go quiet at any point, sports fans will go elsewhere to keep up to date. If the game isn’t being shown on television, you may be their only outlet of information, so you must post highlights throughout the game to enable sports fans to capture an image of how the game is going.
Create a Visual Recap
Social media is a powerful platform that allows sports fans to connect and share content of their beloved game. Understandably, there will be plenty of sports fans at the game who take photos and videos to share with fellow fanatics. Social media content sharing helps maintain fan engagement, so you can use specialist software that enables you to collect photos and videos from your whole fan base, allowing you to create a visual recap of the game.
Embrace Memes
Whether you love them or loathe them, memes are a great way to add humor to your content and keep sports fans interested in what you have to say. Content you publish that makes your audience laugh is more likely to do well in terms of the number of likes, retweets, comments, and shares, and the more feeds your content gets onto as a result, the better.
Gather Feedback
If you’re not gaining the traffic you want to your sports social media page, it may be time to collect feedback from your existing followers. Whether you achieve this by creating polls on what kind of content your fans want to see, hosting a Q&Q session on Instagram, or running your own Facebook Live, engaging with fans is the best way to find out what they want from you.
Whether you’re about to launch a sports social media page, or you have an established page that isn’t gaining the traffic you want, there are lots of handy tips that can help keep fans interested in your content and stick around.
