Vital SEO Checklist For Agencies
If your business is new to SEO or has just launched in the sector, then it is essential that you take the time to get clued up on all of the most vital areas of SEO that your clients will need in 2020. The good news is that if you are wanting to offer SEO as a service to your clients, there are plenty of resources that can make doing so easier and more manageable.
Perhaps you’re a web design agency that wants to expand into SEO, or you’re a marketing business with clients requesting SEO support, and you have just begun to offer it as a service. The fact is that SEO has become a key component of both high-quality marketing and effective web design, so it’s no wonder that clients are starting to request SEO services.
The question is, what does it take to provide effective SEO strategies and support to your clients? For everything that you need to know, have a read of this!
Keyword research tools
While there are a number of keyword research tools available to use free of charge, these usually have a limited number of daily uses. That’s why it’s important to look into all of the best-paid keyword research tools, ensuring that you are able to offer your clients the very best service.
It’s also worth taking the time to ensure you adequately understand how keyword research works and what it takes to create a list of optimized keywords for each client. Because the last thing that you want to do is offer a service that you’re not able to provide.
Don’t be afraid to outsource certain aspects
As a business with a specialism in another area, you may find that when it comes to SEO, you are not properly prepared to manage each aspect of your clients’ SEO strategies. If this is the case, it might be worth considering teaming up with another agency and utilizing their SEO support to help ensure your customers receive the best service.
Say, for instance, when it comes to link building, you don’t feel confident dealing with this aspect of SEO. In this case, it makes sense to outsource the task. Or, say, for example, you don’t have the time to deal with white label SEO, instead, you could use a white label SEO reseller and save yourself time, while ensuring happy clients. There’s no reason not to outsource certain tasks should you need, just make sure to be mindful of client budgets.
When it comes to effectively offering SEO services to your clients, there’s a lot that you need to think about. Although the move to offering this service may make sense as clients have requested it or it’s a necessary part of the services you already offer, it’s important not to rush into offering SEO.
It is also vital to make sure that you have a clear understanding of all the key aspects of offering this service, and are able to do so professionally.
