Interview with marketing and corporate communication strategist Karim Maged
Karim Maged is a marketing and corporate communication strategist with expertise in branding and public relations. With over 10 years of extensive knowledge and experience in the area of story-telling, social media and emerging digital communication tools and techniques, Karim offers visionary and holistic approach to developing marketing and communication strategies that are both effective and efficient. For Karim, it’s more of a lifestyle, not just a career. Karim will soon publish his e-book and launch his blog for he aspires that every business leader to grasp the importance of corporate communication and its disciplines for the success of every business. How useful/important do you think corporate communication is nowadays and what is the main challenge? Organisations started to embrace corporate communication as a must-have after facing many obstacles in delivering their messages internally and externally. A study by Gallup showed that disengaged employees cost or...