delvv.io
delvv.io is a startup based in Johannesburg, South Africa. They allow brands and agencies to get feedback on their creative ideas, campaigns and branding from an online panel of creative professionals. All a client has to do is upload their concept, storyboard, tv ad, print ad, etc, and delvv.io will find the 30 most relevant industry professionals to provide actionable feedback, and within 7 days a client gets back a report. We have conducted an interview with them.
Why is it important for users to get feedback on their creative ideas?
The creative process has been proven to benefit from some form of validation, scrutiny,
collaboration or testing process. While an idea or insight can be born from a single brilliant
creative mind, brining that to life requires exposing it to others for feedback, suggestions for
improvement, areas for concern and even encouragement to continue.
What are the simple steps in the process of using delvv.io?
delvv.io's platform allows any creative, brand or research client to upload their creative idea,
animatic or semifinished creative assets (video ad, website, mobile app, print ad). Our
technology will then find the 30 most relevant creative professionals to provide feedback using
digital survey technologies. After 7 days, delvv.io will produce a report for the client to receive
actionable ideas for improving (both strategic and tactical), areas of weaknesses and suggested
next steps.
What inspires you to create this for your target users?
We blog about the challenges of getting creative feedback all the time. Brands and agencies are
having a hard getting feedback from either their internal team and consumers in a timely,
costeffective manner. This means that many brands and agencies end up spending millions of
dollars on TV, Radio and Brand campaigns that could have been more effective. This means
lots of wasted opportunities to launch more engaging campaigns, and ultimately loss of sales
and consumer loyalty. The world doesn’t need more mediocre ads.
What kind of brands will benefit most from your product?
Any brand that either spends a lot of budget on advertising or any small to medium size
company that depends on its website to drive sales or store traffic. Whether its a TV ad or
website, our platform can help brands put forth more effective creative and thus more sales and
more consumer love.
How many industry professionals do you have on your product/network?
We currently have over 100,000 professionals from all over the world in our database. Creatives
can learn more about our creative projects they get paid for here
http://delvv.io/blog/read/projectsthatourcreativeprofessionalsgetpaidfor
