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Showing posts from January, 2015

Eye of the Dragon

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Vincent Chan is an actor from Devon, UK. He just completed his web series called Eye of the Dragon . We have conducted a short interview with him. What are the challenges to be a director and actor in the web series? The biggest problem I faced was acting and directing myself at the same time. The fight sequence in the final episode was the most difficult because I had to concentrate on my martial arts moves and at the same time picture how the fight would look on camera. This made me wary of my movement and positioning because I wanted to ensure the scene was filmed as I had imagined it. There were a number of times when I thought I executed a punch or a kick at the right angle, at the right speed etc. But when the footage was played back to me, I realised my positioning was all wrong or the move wasn't executed as well as I thought. So, we did have to do a lot of retakes. How long did you take to produce and film your web series titled "Eye of the Dragon"?...

Soaring To New Heights With Brazilian Ad Campaign Prédio Pra Você

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While success comes when one is prepared for the opportune moment, there are degrees to success; ones which reward for the moment and ones for those who go “all in” so to speak. This is as relative for Etco Ogilvy’s “Prédio Pra Você” campaign for Magazine Luiza as for those who won the massive prize awarded. 2014 brought the FIFA World Cup to Brazil and one-hundred-ninety million television viewers along with it. This is only a part of the media coverage that included radio, print, online, and others. Brazilian megastore Magazine Luiza wanted to capitalize on the frenzy surrounding the games and the almost unprecedented viewership; Etco Ogilvy more than delivered with a campaign which was truly life changing for prize recipients. Leticia Valença was the creative strategist who helped steer Prédio Pra Você to a stratospheric level of attention which saw increased sales of nearly one-quarter compared to the previous year. The campaign combined two things which Brazilians love, football ...

Your Streamlined Life

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Kerry Petsinger lives in the U.S.A. and runs Your Streamlined Life. The purpose of the business is to help people spend their time doing what they love. It's about getting rid of the junk in our lives that prevents us from doing what we love. We have conducted an interview with her: What is the main purpose of your business 'Yourstreamlinedlife.com'? Yourstreamlinedlife.com teaches you how to spend your time doing what you love. By living a streamlined life, you are able to focus your time on what matters most to you. You can become the Best You possible, truly feel alive and fulfilled, and build your legacy. How is it possible for people to actually make the necessary changes desired in their lives? Once you have defined your priorities, make a list of all the other weekly obligations that get in your way. Get rid of whatever you can that doesn’t actually improve your life. Then, focus on one area of your life at a time to streamline. For example, if you ...

ProcessPolicy

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Adam Deane is the Chief Technology Officer (CTO) at ProcessPolicy.com, an online software company that specialises in company task analysis . We have conducted a short interview with him. What is ProcessPolicy.com about? Our online software solution enables companies to boost employee performance through workflows, task and time management, escalations and alerts. It enables companies to automate their internal procedures using the built-in workflow processes, analyze employee performance through performance analytics, and enforce internal company policies through the policy wizards. Most of my work is focused on the technological advancements and innovations within the organisation, overseeing development of new technologies to improve business performance. I'm the guy responsible for designing and implementing the software solution, but I'm still a techie at heart... While designing the online solution, What were the challenges you encountered? The mai...

Clever Books

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Clever Books is a creative startup that makes children's story personal. Kids themselves can be the main character in their high quality printed book. We have conducted an interview with the founders of this great idea. Where did you get your inspirations in this startup about personalised books? The inspiration for this startup is coming from my husband Thorsten. He is a born teacher as he invents educative and really nice tales on the go for our daughter. I was listening for him telling those stories about how is it important to eat vegetables or brush teeth, be nice with people and listen to parents and the idea about creating books with stories came to my mind. I wanted always to make these stories and books special and attractive to kids and therefore we made them personalized in the sense that kids can see their pictures in the books and also read stories about themselves! The stories are very helpful for parents in first place as they are helping kids through positi...

Skin Soap Junkie

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Joseph & Tasha Castagna from Clayton, Ca. own TASH Cosmetics and Skin Soap Junkie . We have conducted a short interview with them How long did you take to formulate the 'Beauty Bars'? What is the most challenging part along your way to the success of this break through Beauty Bar (Soap)? It took us about 6 months of research and about 3 months for the formulations. After that we created the perfect beauty bar! The most challenging thing was getting the measurements of the ingredients. If you put too much the bar wont set right. If you don't put enough the bar isn't strong enough. So knowing the exact formulations and following them to a T was the most challenging. In order for all of the ingredients to work well together you have to use exact measurements. Which are the unique ingredients or key contents of this amazing product? The unique ingredients or key contents of this amazing product is pure pharmaceutical grade Activated Bamboo Charco...

Vera Wear Project

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The Vera Wear Project , a model search competition, is scheduled in Houston, Texas, February 2015. The Vera Wear Project will challenge models hopefuls in a variety of real world challenges and business situations with one spokesmodel and 4 models that will represent his fast growing clothing brand Vera wear. We have conducted an interview with Angel Rivera. What is the concept of Vera Wear? The concept of Vera Wear is to bring a new perspective into the fashion and entertainment world. Vera Wear is an outlet for us to show the world new talent and trends. Who is behind it? Behind Vera Wear, are many including my COO Sabrina Soto, Who is by far a strong component in the company. I think in order to have a great company you need great leadership and it starts with me, I have to be the best in order to have a good foundation to allow everyone within my company to succeed. From pop culture to entertainment, exclusive models, shows, columns, clothing lines, celebrity clothing ...