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6 Common Logo Design Errors to Avoid for Your Business

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While your brand is more than just your logo, that single graphic can be the starting point for telling your brand story. It’s often a customer’s first introduction to your brand and should represent who you are and what you do quickly. You don’t need a professional to get a good logo, but if you’re designing it yourself, you need to be aware of common logo design errors that can keep you from a great result. Whether you’re starting from scratch or updating a design you already have, remember these tips when designing business logos. 1. Too Detailed A critical error people make when designing logos is trying to include everything in there. This might involve super detailed art or including your slogan and establishment year along with an image. Too much makes it difficult for customers to process what you’re trying to say and remember any of it. A cluttered logo can also be difficult to read, especially when you have to make it small for a website or a business card. 2. Too Abstract In...

What you need to know if you want to learn to drive

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Learning to drive is one of the most rewarding skills you can learn - not to mention one of the most useful. It helps you command control over your own life, because you won’t be beholden on bus and train times or have to rely on the goodwill of friends and family for lifts.  It is especially useful if you are planning on having a family, because it will ensure you are both flexible and have the ability to make emergency journeys without delay. However, there is no denying that it can be daunting to learn to drive. There is an enormous stack of information you need to process, from the act of driving itself, to learning basic knowledge about which car to drive and how to maintain it.  This is before you take on the challenge of trying to get yourself on the road with competitive auto insurance, which is especially difficult to find if you have just learnt to drive. This is what you need to know if you want to learn to drive: You need to know how much it is going to cost Before...

Inger Brown on her new Bobbling stories

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Illustrator Inger Brown has released 2 new Bobbling stories in her children's book series. The first book " The Bobbling and the Dragon " is a sweat adventure where he has to save his new friend Woo the Whippet from the terrible dragon. The second story is ready for Christmas where The Bobbling moves into a longer adventure of a chapter book. He needs to help Rudolf the reindeer find Santa who is lost in the enchanted forest. The Bobbling has had a huge over hall with a new permanent character introduced and lively, fun illustrations. While you are creating your stories, especially "Bobbling stories", what are your key messages which you want to pass along to children? I try not to be too preachy in my picture books no one wants to be preached at especially at bedtime. With my picture books I try to focus on a good, funny, light storyline that children can laugh at and enjoy. The one running theme though with The Bobbling is he is always ready to help o...

How to Prepare for Your First Ballet Audition

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Choosing performing arts as a career takes a lot of guts, grit and tenacity. It's important to remember that this is a profession, not a job. If dancing, or ballet, in particular, is something that a person truly desires to pursue, they must be willing to test their own limits and put themselves out there, in the firing line, so to speak. So, what is the best way to prepare for a ballet audition? The following tips and tricks could help a future prima ballerina to make their dream a reality. Do the Homework The first and foremost tip is to do the research. It is crucial to conduct preliminary research with regards to the company, the production and the role that is on the cards. This will afford the auditionee more confidence and self-assurance. Understanding what is required in terms of the style and history of the piece can be a great boost when auditioning.   Furthermore, if auditioning for a company, do the homework on their particular performance style. Find out whethe...

Interview with sculptor Michel Anthony

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Sculptor Michel Anthony is among the best sculptors in the South of France. His bronze works has been displayed in Louvre, Paris and Palais Royale in Monaco. Michel Anthony’s talent is also well recognized by UNESCO. Michel’s modern contemporary style, both in his sculpture and his paintings, bespeaks understated elegance, letting the material shine and the message speak for itself. His iconic work, "L'Amour Flamboyant" combines the nature, humanity and passion. The transformational expression highlights the direction of dialogues in peace and human affairs. Human body, the intelligence of nature and our spiritual core all become integrative in his art. Through the special arrangement of a boutique PR agency, DistinguisheSociety.com has teamed up with Isabell Tinred, a Scandinavian award-winning model to represent the works of Michel. We have conducted a short interview with Michel. Michel Antony and Isabell Tinred What is the dimension or element in your works of art...

Sneakers – a versatile idea to match your casual outfits

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Sports shoes have long ceased to be seen only as footwear to be worn during exercise. Since they are comfortable and come in range of various designs, sneakers are a perfect addition to your everyday outfits and have become a favourite type of footwear for many of us. How to choose a perfect pair of sneakers and where to buy them to be sure they are comfortable and match a variety of outfits? Choosing sneakers Diversity is the key word that best describes sneakers . The manufacturers of sports footwear understand diverse needs and tastes of their customers. And that makes shopping for shoes much easier. It is often the case that we want more than one pair of shoes. And no wonder. With such a wide choice it’s easy to fall for a number of models. How do you choose a perfect pair? It’s good to think of what you’re going to wear your sneakers with and choose the shape and colours that match your outfit. You can also go for versatility and pick a classic range of colours paired with a time...

Seizing Global Adventure with Photographer Sesse Lind

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The Multigeographic Photographer Sesse Lind confesses, “It’s quite funny that apart from an aesthetic standpoint, I don’t really watch or follow any sport. It’s just not my thing. I’ve never had any interest in it. Rather, it’s the strength or weakness of the light, people, and situations that interest me the most. It’s true that a lot of magical, overwhelming, and mind-blowing situations occurred during my trip in 2010 around parts of Africa. It will probably forever be one of my favorite places on the planet. Something I knew going in but which became abundantly clear is that Africa is not just one thing; it’s a continent consisting of many countries that are radically different from each other in many ways.” This statement relates to Lind’s experience travelling with famed American artist Kehinde Whiley, famed for his portrait of President Barack Obama which was commissioned by the Smithsonian National Portrait Gallery. Whiley partnered with PUMA to travel through West Africa to mee...