Interview with Mickey Mikeworth
Mickey Mikeworth is a Chief Financial Officer that consults with small business and making small business profitable. Her specialty is working with creative business owners that have unique business models that don't fit into conventions paradigms. What misconception do creative business owners have about a Chief Financial Officer ( CFO)? The largest misconceptions is that fiscal management of a business is accounting. Most business owners know that a good accountant can help the get their numbers straight, what they are often missing is financial strategy as it pertains to business growth and that strategy will never come from accounting. Accounting and CFO strategy are two different positions that need to have a symbiotic relationship. I have found that creative business owners do the best when they can see HOW to invest in their own ideas with multiple forms of capital, understand a clear accounting of how the business can support those ideas, and then learn whe...